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Customer segmentation feature is provided as part of the Business Intelligence management offered by Web based CRM Software. It is generally easy and economical to sell a product to an existing customer rather to a new customer. Acquiring a new customer will always cost more in any business. If the customer database is organized properly it will help business in getting good revenues from existing customers. Employees should have good marketing analytics capabilities to effectively sell their product and promote good customer relationship. Many web based small business crm packages offer all packages in a single platform so that the users need not keep swapping between multiple applications or departments to excavate information like customer buying pattern or customer relationship with the company or listing of valuable customers. This package allows organizing the customer base based on the available information about them, thus helping in reducing the customer acquisition cost and getting more revenues from the customers. Prospective, active customer data is made available by Up-sell Manager enabling in effective up-selling and cross-selling among these customers. Advanced Expression builder lets users create complex combination for searching the data base applying search expressions like “not”, “or” and “and” on different combination of fields. Target group creation feature is used to create target groups based on inputs like history of transactions made by customer, opportunity, case and customer purchase.